Conventional means of advertising have all but officially been toe-tagged and put to death. Radio spots are nice except for the fact that most people stream their music from the Internet or their iPod these days. The same goes with reading their local newspapers online instead of putting a couple quarters in the corner machine. TV ads are expensive and nowadays the tube just serves as background noise while people surf on their laptops. This is the demand businesses face in an effort to create advertising that sticks with their potential clients…both mentally and now physically.
Advertising On USB Sticks
In the past at company meet and greets a person could end up going home with 25-50 different business cards and by the end of the day remembering all the different names and companies associated is a daunting task. Now imagine among that pile of 50 business cards sits one or two promotional USB sticks and it’s not hard to guess which company made the most impact.
How Does Promoting A Business On Custom USB Sticks Work?
Imagine if all the potential clients in your market had your business web site as their Internet home page…sales would be like shooting fish in a barrel. When the recipient of your promotional memory sticks inserts it in their computer that’s just what happens. They’ll receive a short message from you and then be redirected to your company web page. If a buyer is debating between two companies on who to order with, the sure ingenuity of the USB stick has to be enough to land the sale.
What Can Be Put On The Memory Sticks?
First off, the custom USB sticks operate on a plug and play peripheral so no extra software is needed to be downloaded or installed. The drives can have any sort of promotional material that you desire including a company jingle, advertisement video, website redirect, alerts of new sales and any other sort of file you could regularly send in an email. Not only that, the USB stick itself can be imprinted with your company logo or be fashioned into a wristband or topped with a popular cartoon character.
Even the most innovative business card is forgettable but with custom USB sticks companies once again have the opportunity to stand out from the crowd. These lightweight devices make for a great direct mail piece or can even be thrown out at parades where the real candy surprise is an increase in your bottom line.